Certification preparation
Blue Ocean Strategy for Action Certification in Austria
Showing starts assigned to Austria. Change country or city · Global course
Two days of practical study to apply value innovation tools, map noncustomers, design new market moves, and prepare for the certification exam.
THE BIG PICTURE
About this course
The Blue Ocean Strategy for Action Certification recognises the capability to create and capture new demand using value innovation methods. It is awarded by APMG International. Across two days you will work through the core tools and sequence of blue ocean thinking, using a case and your own context: strategy canvas, four actions framework (ERRC), six paths, buyer utility map, noncustomer analysis, pricing and cost logic, and adoption hurdles. You will practise by building canvases, ERRC grids and a simple move plan with facilitator feedback. The certification exam is administered by APMG International. This course includes exam preparation and a timed mock; candidates book and sit the live exam directly with APMG. APMG International owns the certification scheme. MindClick provides training and exam preparation and is not an accredited or authorised partner.
What you’ll learn
- Explain the difference between red and blue ocean strategies and the logic of value innovation
- Build a current- and future-state strategy canvas and interpret value curves
- Apply the Four Actions Framework and produce an ERRC grid for an offering
- Use the Six Paths Framework to reframe market boundaries and identify options
- Map buyer utility and analyse noncustomer tiers to surface new demand
- Evaluate ideas with the Blue Ocean Idea Index and plan the sequence of utility, price, cost and adoption
- Outline execution using tipping point leadership and fair process to de-risk delivery
- Practise exam-style questions and create a personal study plan for the certification exam
A CLEAR PATH FORWARD
2-day course agenda
2 instructor-led days (16 contact hours) mapped to the exam domains. Each day combines short concept sessions, hands-on practice on a running case study and exam-style questions.
- Learning route
- 2 recommended days
- Practical work
- 2 guided activities
- Finish with
- Mock exam + certification exam
Take a look at each day. Open a section to see the topics and practical work.
Day 1From red to blue: tools and opportunity discoveryFoundations, strategy canvas, ERRC and six paths
What we’ll cover
- 09:00–10:30 · Course orientation; value innovation overview; red vs blue oceans; case briefing
- 10:45–12:15 · Strategy canvas: mapping the current state, value factors and curves
- 13:15–14:30 · Four Actions Framework: eliminate–reduce–raise–create; building an ERRC grid
- 14:45–16:00 · Six Paths Framework: reconstructing market boundaries with worked examples
- 16:15–17:00 · Exam-style practice questions on core concepts with group debrief
- 17:00–17:30 · Daily wrap-up and reflection; action items and preparation for Day 2
Put it into practice
In pairs, select a familiar offering and build a current-state strategy canvas, then propose a future-state canvas and ERRC grid. Share one key move and receive structured feedback.
You’ll take away
Draft strategy canvas and ERRC grid
Day 2From idea to action: sequence, adoption and exam readinessBuyer utility, noncustomers, idea testing, execution and exam prep
What we’ll cover
- 09:00–10:30 · Day 1 recap and Q&A; Buyer Utility Map; tiers of noncustomers; opportunity selection
- 10:45–12:15 · Blue Ocean Idea Index: testing utility, price and cost; price corridor of the mass
- 13:15–14:30 · Cost implications and removing adoption hurdles; tipping point leadership
- 14:45–16:00 · Fair process and execution planning; drafting a one-page blue move action
- 16:15–17:00 · Timed mock exam with answer review and gap analysis
- 17:00–17:30 · Personal revision plan, exam booking guidance and next steps
Put it into practice
Use your chosen opportunity to complete a Buyer Utility Map and noncustomer analysis, then test it with the Idea Index and draft a one-page action plan. Peer reviews refine assumptions and adoption steps.
You’ll take away
One-page blue move plan and personal revision plan
Bring it all together
Certification exam: Blue Ocean Strategy for Action Certification, awarded by APMG International. Confirm the current exam format with the awarding body when you book. Every attendee also receives a MindClick certificate of completion for 16 contact hours.
What you receive
You earn two separate credentials. The sample shows the MindClick training certificate.
- MindClick certificate of completion: 2 days, 16 contact hours, issued to every attendee who completes the course.
- Blue Ocean Strategy for Action Certification: issued by APMG International when you meet its requirements and pass the exam.
Before you choose your learning route
Session timings are indicative; the trainer may adjust them for the group. Exam details reflect the awarding body’s published information at the time of writing; confirm the current version when you book.
APMG International owns this certification scheme. MindClick provides training and exam preparation and is not an accredited or authorised partner of APMG International.
Fees
| Delivery format | Fee per learner | Exam fee |
|---|---|---|
| Live online | $2,800 USD ≈ €2,485 |
Included |
| Classroom | $4,500 USD ≈ €3,995 |
Included |
Local amounts are indicative only, converted at the rate captured on 2026-10-02. You are charged in USD and your bank sets the final rate.
One awarding-body certification exam attempt is included in the training fee. Confirm the current fee, any applicable tax and what the fee covers in writing before you pay.
Prerequisites
- No formal prerequisites are publicly stated by the awarding body. Recommended: experience in strategy, product, service design or innovation; bring a laptop and a current product/service example from your organisation.
Who is this course for?
- SMEs exploring new directions.
- Large corporations introducing Blue Ocean Strategy.
- Public sector organizations seeking efficiency gains.
- Business Development.
- Innovation Teams.
- Product Development.
FIND YOUR START
Confirmed batch starts
Choose a published start, then review your offer in the same enrollment flow. A start date is not the full timetable or a seat reservation.
Choose your country & monthStarts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Joining details and full session timetable to be supplied.
Starts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Venue and full session timetable to be supplied.
Starts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Venue and full session timetable to be supplied.
Starts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Joining details and full session timetable to be supplied.
Starts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Joining details and full session timetable to be supplied.
Starts
- Training location
- Vienna, Austria
- Local timezone
- Europe/Vienna
Venue and full session timetable to be supplied.
Frequently asked questions
How long is the course?
2 days, 16 contact hours, normally 09:00 to 17:30 with breaks. The agenda follows the exam domains and the final day includes a mock exam.
Is the exam included?
Yes. Outside India the fee includes one certification exam attempt. Retakes are booked and paid directly with the awarding body.
What does this course cost?
Outside India this 2-day course is listed at USD 2,800 per learner for live online delivery and USD 4,500 for classroom delivery. Both fees include one certification exam attempt. Pricing for India is confirmed separately by an advisor. Taxes and the final offer are confirmed in writing before you pay.
Are there prerequisites?
No formal prerequisites are publicly stated by the awarding body. Recommended: experience in strategy, product, service design or innovation; bring a laptop and a current product/service example from your organisation.
What certificate will I receive?
Two credentials. MindClick issues a certificate of completion for 16 contact hours to every attendee. APMG International issues the Blue Ocean Strategy for Action Certification certification when you pass the exam and meet its requirements.
Is MindClick an accredited training partner for this certification?
MindClick provides training and exam preparation and is not an accredited or authorised partner of APMG International. APMG International administers the certification exam and issues results and certificates.
Where is classroom training delivered?
Singapore and Dubai are the priority classroom markets for this catalog. Classroom delivery is also available in the other listed countries, and live online delivery is available everywhere. Venues are confirmed per booking; a listed city is a training market, not an owned campus.
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